LESSONS FROM NIGERIA’S ENTERPRISING ENTRENEURS
When he was 26, this vision driven young Nigerian established a weekly newsmagazine , which he called THIS WEEK. However when General ibrahim babagida ‘s government deregulated the foreign exchange market in 1986, this took its toll on the operations and the funding of the magazine. It folded up and the curtain was drawn on this youngster’s dream. His detractors began to criticize him for failing. Forgetting that with his sheer persistent nature he’s sure bound for the topmost top, in spite of the loads of challenges he’s been faced with. Today , in most part s of Nigeria, Nigerians see evidence of his dreams.THISDAY newspapers is now one of the Strongest newspaper brands and nduka obaigbena the publisher / founder of the company is regarded as one of the leading professionals in Nigeria’s journalism terrain. He was willing to hold on to the dreams he had despite the level of challenges he encountered. So many startup entrepreneurs are discouraged and disillusioned when they taste the bitter pills of adversity. Recently, I was coaching some young entrepreneurs who needed to jumpstart their business ideas. I told them clearly and bluntly that business takes time to blossom and grow, and they shouldn’t expect to break speed limits. Adversity comes to help us discover and develop the goldmine and the gemstone lying dormant on our inside. Which otherwise would have been lying there unused and dormant without the pressure of adversity.
She once sold her car so as to produce her talk show and went three years without a car. While in the university, she had to sell shoes and clothes so as to put body and soul together. As an entrepreneur it took time for people to buy into her dream. Today, she hosts and produced Nigeria’s number one talkshow:Newdawn.Her name?Funmi iyanda.She made the head lines recently for winning the archbishop desmond tutu award for her contribution to humanity. Her red hot passion made her sell her priceless possession just because of the fact that she believed deeply in the pursuit of her passion. What are you willing to sell in order to buy the future.? What are you willing to forfeit,
So as to savor the profits of significance and success?. Remember there are no shortcuts no anyplace worth going. Any accomplishment worth its salt is a function of sacrifice .Everybody desires fame, success, wealth and prosperity, but nobody is willing to pay the price of success in order to enjoy the prize of success. It is absolutely impossible to rise to the top in any sphere of life without sweating it out. Every gift in life comes with a price tag attached to it.
He hawked plantain on the streets of warri, which inspired his desire to succeed. That awesome sense of direction made him discover his true calling in life-sports broadcast. Talking sports fascinated larry izamoje greatly and he has been through thick and thin in order to profit from his passion. At a time in his life, he had to wake up very early in the morning in order to present a sports programme in abeokuta which will be lasting for only 15minutes.He had to turn his car into a cab so as to play his fatherly roles at home. Presently , Big Larry, as he his fondly called by his admirers sits atop the first sports radio station in Africa-BRILA FM.No wonder he once said: ‘Passion gives rise to action”. True greatness comes from a burning desire and a firm resolution to hang in there come what may. Larry has been able to master the streetwise lessons he learnt while starting as a rookie entrepreneur. Are you seeing your present challenges as a difficulty or as an opportunity? So what are you seeing about you life ?
Sunny ojeagbase started life with a standard six education and was also a compulsive gambler. He almost gave up on his business when they were experiencing financial difficulties. He was willing to hold on to the strong belief he had in God and today complete sports –(one of his numerous sporting publication )is the best selling sports journal in Africa. Several people have found their names on the pages of history because they were dedicated, determined and had a do it now lifestyle towards the actualization of their dreams.Dr sunny is referred today as Nigeria’s entrepreneur extraordinaire as a result of raising other entrepreneurs and contributing to human development. He succeeded despite the mountainous odds on his pathway to success. He could have given up on himself because of his educational background, but he decided to make a masterpiece out of the portrait of his life. Deciding to become a career coach/sought after speaker hasn’t been smooth and easy. I recall vividly the periods when I had to starve and save money so as to buy books, attend seminars and invest in my future. I had to sell magazines and books on the streets of Lagos. Those life’s experiences has made me been able to consult coach, and speak to people I never dreamt of meeting in my life time. According to George s Patton: “I do not fear failure. I only fear the slowing up of the engine inside of me which is pounding saying: “Keep going someone must be on top , why not you?” Go and rule your world!
Ajose kehinde is Nigeria’s youngest career coach and also a member of the coaching academy club U.K student of Lagos state university studying English. He is reachable @ 08024212530/splendidkenny01@yahoo.com
Saturday, August 9, 2008
Wednesday, July 16, 2008
BE AN ENTERPRISING YOUNGSTER
BE AN ENTERPRISING YOUNGSTER
Many people pay lip service to change , although some really desire it , but never get around to actually taking steps towards achieving that
change .Whether you are young or old , rich or poor, tall or short, every one in the secret chambers of their minds desire a better life. A life without inhibitions, restrictions and limitations. Life beyond borders and barriers. You desire to light to light your own fire, you desire to sing your own song , you desire to spread your wings and fly away.But you don,t know how to get started. You’ve attended countless workshops, seminars and programmes, read several books and interviews, but you still see that void in your life. You are stuck in the mire of life, finding how to rise and become who you were meant to be. A sage once said: “You cannot be who you were meant to be, by remaining who you are”.
So are you ready? Are you ready to give yourself the permission to live life abundantly? Imagine you have 3days to live. What would you do differently? The following are the tools you can apply to your life in order to become a better and more enterprising person.
POSITIVITY:This implies you will never think or affirm the negative concerning your self and also refusing to engage in “Stinking thinking” which results into you feeling sorry for yourself. Everyone slips and fall once in a while. But what really counts is to maintain a positive attitude .Do you see your life’s glass cup as half full or as half empty. You’ve got to choose what you want.Asa was once rejected in her church choir for having a rather unlady like voice, 9ice ‘s first album wasn’t a commercial success,cobhams asuquo is visually impaired, but they’ ve all maintained an optimistic outlook towards life. Choose to stick to positivity.
PLAY THE APPRENTICE: Yes! Play the apprentice even when you have the power to call the shots. This is one of the hallmarks of true great men. Men who realize that they always need to know if they must stay aglow. Playing the apprentice is about submitting yourself to becoming a learner from those who are masters of the art.As a student or a budding entrepreneur, You need to begin to associate with people who will stretch you and expand you into who you really need to be. It takes humility to be able to learn. I fondly recall my days as a budding motivational speaker, I attended every seminar within my capacity, and hooked up with mentors who constantly challenged me to be the best. Today, I am better for it. I was willing to glean from other people’s wealth of experience. The same can work for you.
PLAN: Success doesn’t just drop on your lap. You plan for it. No one succeeds by accident. Success is a function of a plan that was worked out. Any enterprise that is built on wise planning becomes strong .It isn’t enough for you to have the “Want to” factor you need to also embrace the how to “factor too. Everybody wants to make something out of their lives, no one is really desirous of counting the count , sitting down to plan. As you lay your bed , so you lie on it.
PERSISTENCE: Charles steinmetz one of the founders of General electric was crippled from birth, he was so short in stature that he looked like a dwarf. His mother died before he was one year old. His father was poor but determined that young Charles would have an education. His sight was defective e and people thought he would amount to nothing. He became educated in spite of his challenges and realized his life long dream. When he died in 1923, one writer said: ‘He had the mind of an angel and the soul of a seer.” Never ever give up. Keep trying and exploring the options life throws at you. You will win!
PARTICIPATE: Have you been merely loitering on the sidelines of life, instead of going into the main arena , and becoming the driver of your destiny . Its time to take responsibility for your life. Stop blaming your parents for not being able to pay your school fees, stop complaining about the start up capital you need to kick start your business. Stop indulging In the blame game and become an active participant in the game of your life. Life is like riding in a taxi whether you are going anywhere or not, the meter keeps ticking .Go and rule your world!
Ajose kehinde is a career coach/ motivational speaker. He is currently studying English at Lagos state university. He is reachable @ 08024212530 or splendidkenny01@ yahoo.com
Many people pay lip service to change , although some really desire it , but never get around to actually taking steps towards achieving that
change .Whether you are young or old , rich or poor, tall or short, every one in the secret chambers of their minds desire a better life. A life without inhibitions, restrictions and limitations. Life beyond borders and barriers. You desire to light to light your own fire, you desire to sing your own song , you desire to spread your wings and fly away.But you don,t know how to get started. You’ve attended countless workshops, seminars and programmes, read several books and interviews, but you still see that void in your life. You are stuck in the mire of life, finding how to rise and become who you were meant to be. A sage once said: “You cannot be who you were meant to be, by remaining who you are”.
So are you ready? Are you ready to give yourself the permission to live life abundantly? Imagine you have 3days to live. What would you do differently? The following are the tools you can apply to your life in order to become a better and more enterprising person.
POSITIVITY:This implies you will never think or affirm the negative concerning your self and also refusing to engage in “Stinking thinking” which results into you feeling sorry for yourself. Everyone slips and fall once in a while. But what really counts is to maintain a positive attitude .Do you see your life’s glass cup as half full or as half empty. You’ve got to choose what you want.Asa was once rejected in her church choir for having a rather unlady like voice, 9ice ‘s first album wasn’t a commercial success,cobhams asuquo is visually impaired, but they’ ve all maintained an optimistic outlook towards life. Choose to stick to positivity.
PLAY THE APPRENTICE: Yes! Play the apprentice even when you have the power to call the shots. This is one of the hallmarks of true great men. Men who realize that they always need to know if they must stay aglow. Playing the apprentice is about submitting yourself to becoming a learner from those who are masters of the art.As a student or a budding entrepreneur, You need to begin to associate with people who will stretch you and expand you into who you really need to be. It takes humility to be able to learn. I fondly recall my days as a budding motivational speaker, I attended every seminar within my capacity, and hooked up with mentors who constantly challenged me to be the best. Today, I am better for it. I was willing to glean from other people’s wealth of experience. The same can work for you.
PLAN: Success doesn’t just drop on your lap. You plan for it. No one succeeds by accident. Success is a function of a plan that was worked out. Any enterprise that is built on wise planning becomes strong .It isn’t enough for you to have the “Want to” factor you need to also embrace the how to “factor too. Everybody wants to make something out of their lives, no one is really desirous of counting the count , sitting down to plan. As you lay your bed , so you lie on it.
PERSISTENCE: Charles steinmetz one of the founders of General electric was crippled from birth, he was so short in stature that he looked like a dwarf. His mother died before he was one year old. His father was poor but determined that young Charles would have an education. His sight was defective e and people thought he would amount to nothing. He became educated in spite of his challenges and realized his life long dream. When he died in 1923, one writer said: ‘He had the mind of an angel and the soul of a seer.” Never ever give up. Keep trying and exploring the options life throws at you. You will win!
PARTICIPATE: Have you been merely loitering on the sidelines of life, instead of going into the main arena , and becoming the driver of your destiny . Its time to take responsibility for your life. Stop blaming your parents for not being able to pay your school fees, stop complaining about the start up capital you need to kick start your business. Stop indulging In the blame game and become an active participant in the game of your life. Life is like riding in a taxi whether you are going anywhere or not, the meter keeps ticking .Go and rule your world!
Ajose kehinde is a career coach/ motivational speaker. He is currently studying English at Lagos state university. He is reachable @ 08024212530 or splendidkenny01@ yahoo.com
Wednesday, June 4, 2008
BE A CELEBRITY BRAND
BE A CELEBRITY BRAND!
“Being a celebrity expands your commercial possibilities”
-JERRY SEINFIELD
Celebrities are highly recognized high profile individuals whose name or brand has the ability to draw attention and add value to whatever it is associated with. Whether you are talking about products on the shelf, memorable events or celebrities in the tabloids , every wants to be a star. Because having a high profile is the best way to get your message across through all the clamor and clutter of the modern world. The father of product branding , David oglivy died in July 1999 at 88.A month later his company remade its corporate identity by adopting its handwritten signature as its official logo.
The biggest brand companies are willing to pay enormous amounts of money for brand name celebrity endorsements. Nike alone once had an annual budget of $300million just to pay celebrity brand athletes for endorsing its footwear. Back home in Nigeria, celebrity branding is fast coming to the mainstream as celebs are now used for product endorsements.
-Brand Dbanj:This 28 years old music icon entered a multimillion dollars deal with virgin colors soft drinks as the brand ambassador of their product.”Dbanj is a typical representation of what we believe at virgin colors soft drink-excellence, and youth innovation vibrancy. These are the qualities that have played major roles in putting dbanj on the world map of music “ reiterated Michael gengeheimer-MD virgin colors soft drink. The likes of Stephanie okereke, tuface idibia,basketmouth,kate henshaw nuttal,stella damastus(the list is still growing) are also in the league of celebrities who have savored endorsements deals.
Everything is a brand .People are brands because, we all have a certain identity. Being a celebrity brand is all about creating a distinctive identity that makes you stand out from the crowd. Being a celebrity brand positions you as the head of ;your own company whose primary project is “YOU”. Michael Jordan was reportedly earning $69million a year even after he retired from basketball. Phil quartarao of Warner bros records made this statement during an interview he granted Forbes magazine: ‘Today’s real stars are the ones like Michael who can create an image about and beyond their medium.Micheal is not promoting a movie , he’s promoting an image. That’s what stardom is all about’
- Key lessons from celebrity brands
1 .Value+ brand recognition= success
You must build value into your brand and manage it thoughtfully, to keep your visibility high and image positive. Companies use these celebrities because of their run-away success in their various terrain. It is imperative for you to unleash your brand asset i.e a combination of your talents, skills, natural abilities, and unique attributes.
2.Celebrity brands rub off: When building your celebrity brand always strive to associate with other strong celebrity brands , who can add visibility and value to yours. That is the more reason why 9ice featured tuface idibia on his album.
3.Don,t be afraid to stretch your brand: If you build real value into your brand there won’t be fear over stretching it. Celebrity brands are always willing to .stretch for opportunities beyond their grasp. Stella damastus is not only an actress, but also a musician / compere,Julius agwu is not only a comedian, but also an actor ,musician/compere.I will conclude by quoting Albert Einstein’s sagacious statement:’Don,t be a man of success be a man of value .Call me right away for my life changing career coaching sessions!
Ajose kehinde is Nigeria’s youngest career coach/motivational speaker. He is a member of the coaching academy club u.k, and also a student of Lagos state university studying English. He is reachable at 08024212530 0r splendidkenny01@yahoo.com/motivationswithkehindeajose.blogspot.com
“Being a celebrity expands your commercial possibilities”
-JERRY SEINFIELD
Celebrities are highly recognized high profile individuals whose name or brand has the ability to draw attention and add value to whatever it is associated with. Whether you are talking about products on the shelf, memorable events or celebrities in the tabloids , every wants to be a star. Because having a high profile is the best way to get your message across through all the clamor and clutter of the modern world. The father of product branding , David oglivy died in July 1999 at 88.A month later his company remade its corporate identity by adopting its handwritten signature as its official logo.
The biggest brand companies are willing to pay enormous amounts of money for brand name celebrity endorsements. Nike alone once had an annual budget of $300million just to pay celebrity brand athletes for endorsing its footwear. Back home in Nigeria, celebrity branding is fast coming to the mainstream as celebs are now used for product endorsements.
-Brand Dbanj:This 28 years old music icon entered a multimillion dollars deal with virgin colors soft drinks as the brand ambassador of their product.”Dbanj is a typical representation of what we believe at virgin colors soft drink-excellence, and youth innovation vibrancy. These are the qualities that have played major roles in putting dbanj on the world map of music “ reiterated Michael gengeheimer-MD virgin colors soft drink. The likes of Stephanie okereke, tuface idibia,basketmouth,kate henshaw nuttal,stella damastus(the list is still growing) are also in the league of celebrities who have savored endorsements deals.
Everything is a brand .People are brands because, we all have a certain identity. Being a celebrity brand is all about creating a distinctive identity that makes you stand out from the crowd. Being a celebrity brand positions you as the head of ;your own company whose primary project is “YOU”. Michael Jordan was reportedly earning $69million a year even after he retired from basketball. Phil quartarao of Warner bros records made this statement during an interview he granted Forbes magazine: ‘Today’s real stars are the ones like Michael who can create an image about and beyond their medium.Micheal is not promoting a movie , he’s promoting an image. That’s what stardom is all about’
- Key lessons from celebrity brands
1 .Value+ brand recognition= success
You must build value into your brand and manage it thoughtfully, to keep your visibility high and image positive. Companies use these celebrities because of their run-away success in their various terrain. It is imperative for you to unleash your brand asset i.e a combination of your talents, skills, natural abilities, and unique attributes.
2.Celebrity brands rub off: When building your celebrity brand always strive to associate with other strong celebrity brands , who can add visibility and value to yours. That is the more reason why 9ice featured tuface idibia on his album.
3.Don,t be afraid to stretch your brand: If you build real value into your brand there won’t be fear over stretching it. Celebrity brands are always willing to .stretch for opportunities beyond their grasp. Stella damastus is not only an actress, but also a musician / compere,Julius agwu is not only a comedian, but also an actor ,musician/compere.I will conclude by quoting Albert Einstein’s sagacious statement:’Don,t be a man of success be a man of value .Call me right away for my life changing career coaching sessions!
Ajose kehinde is Nigeria’s youngest career coach/motivational speaker. He is a member of the coaching academy club u.k, and also a student of Lagos state university studying English. He is reachable at 08024212530 0r splendidkenny01@yahoo.com/motivationswithkehindeajose.blogspot.com
be a celebrity brand
BE A CELEBRITY BRAND!
“Being a celebrity expands your commercial possibilities”
-JERRY SEINFIELD
Celebrities are highly recognized high profile individuals whose name or brand has the ability to draw attention and add value to whatever it is associated with. Whether you are talking about products on the shelf, memorable events or celebrities in the tabloids , every wants to be a star. Because having a high profile is the best way to get your message across through all the clamor and clutter of the modern world. The father of product branding , David oglivy died in July 1999 at 88.A month later his company remade its corporate identity by adopting its handwritten signature as its official logo.
The biggest brand companies are willing to pay enormous amounts of money for brand name celebrity endorsements. Nike alone once had an annual budget of $300million just to pay celebrity brand athletes for endorsing its footwear. Back home in Nigeria, celebrity branding is fast coming to the mainstream as celebs are now used for product endorsements.
-Brand Dbanj:This 28 years old music icon entered a multimillion dollars deal with virgin colors soft drinks as the brand ambassador of their product.”Dbanj is a typical representation of what we believe at virgin colors soft drink-excellence, and youth innovation vibrancy. These are the qualities that have played major roles in putting dbanj on the world map of music “ reiterated Michael gengeheimer-MD virgin colors soft drink. The likes of Stephanie okereke, tuface idibia,basketmouth,kate henshaw nuttal,stella damastus(the list is still growing) are also in the league of celebrities who have savored endorsements deals.
Everything is a brand .People are brands because, we all have a certain identity. Being a celebrity brand is all about creating a distinctive identity that makes you stand out from the crowd. Being a celebrity brand positions you as the head of ;your own company whose primary project is “YOU”. Michael Jordan was reportedly earning $69million a year even after he retired from basketball. Phil quartarao of Warner bros records made this statement during an interview he granted Forbes magazine: ‘Today’s real stars are the ones like Michael who can create an image about and beyond their medium.Micheal is not promoting a movie , he’s promoting an image. That’s what stardom is all about’
- Key lessons from celebrity brands
1 .Value+ brand recognition= success
You must build value into your brand and manage it thoughtfully, to keep your visibility high and image positive. Companies use these celebrities because of their run-away success in their various terrain. It is imperative for you to unleash your brand asset i.e a combination of your talents, skills, natural abilities, and unique attributes.
2.Celebrity brands rub off: When building your celebrity brand always strive to associate with other strong celebrity brands , who can add visibility and value to yours. That is the more reason why 9ice featured tuface idibia on his album.
3.Don,t be afraid to stretch your brand: If you build real value into your brand there won’t be fear over stretching it. Celebrity brands are always willing to .stretch for opportunities beyond their grasp. Stella damastus is not only an actress, but also a musician / compere,Julius agwu is not only a comedian, but also an actor ,musician/compere.I will conclude by quoting Albert Einstein’s sagacious statement:’Don,t be a man of success be a man of value .Call me right away for my life changing career coaching sessions!
Ajose kehinde is Nigeria’s youngest career coach/motivational speaker. He is a member of the coaching academy club u.k, and also a student of Lagos state university studying English. He is reachable at 08024212530 0r splendidkenny01@yahoo.com/motivationswithkehindeajose.blogspot.com
“Being a celebrity expands your commercial possibilities”
-JERRY SEINFIELD
Celebrities are highly recognized high profile individuals whose name or brand has the ability to draw attention and add value to whatever it is associated with. Whether you are talking about products on the shelf, memorable events or celebrities in the tabloids , every wants to be a star. Because having a high profile is the best way to get your message across through all the clamor and clutter of the modern world. The father of product branding , David oglivy died in July 1999 at 88.A month later his company remade its corporate identity by adopting its handwritten signature as its official logo.
The biggest brand companies are willing to pay enormous amounts of money for brand name celebrity endorsements. Nike alone once had an annual budget of $300million just to pay celebrity brand athletes for endorsing its footwear. Back home in Nigeria, celebrity branding is fast coming to the mainstream as celebs are now used for product endorsements.
-Brand Dbanj:This 28 years old music icon entered a multimillion dollars deal with virgin colors soft drinks as the brand ambassador of their product.”Dbanj is a typical representation of what we believe at virgin colors soft drink-excellence, and youth innovation vibrancy. These are the qualities that have played major roles in putting dbanj on the world map of music “ reiterated Michael gengeheimer-MD virgin colors soft drink. The likes of Stephanie okereke, tuface idibia,basketmouth,kate henshaw nuttal,stella damastus(the list is still growing) are also in the league of celebrities who have savored endorsements deals.
Everything is a brand .People are brands because, we all have a certain identity. Being a celebrity brand is all about creating a distinctive identity that makes you stand out from the crowd. Being a celebrity brand positions you as the head of ;your own company whose primary project is “YOU”. Michael Jordan was reportedly earning $69million a year even after he retired from basketball. Phil quartarao of Warner bros records made this statement during an interview he granted Forbes magazine: ‘Today’s real stars are the ones like Michael who can create an image about and beyond their medium.Micheal is not promoting a movie , he’s promoting an image. That’s what stardom is all about’
- Key lessons from celebrity brands
1 .Value+ brand recognition= success
You must build value into your brand and manage it thoughtfully, to keep your visibility high and image positive. Companies use these celebrities because of their run-away success in their various terrain. It is imperative for you to unleash your brand asset i.e a combination of your talents, skills, natural abilities, and unique attributes.
2.Celebrity brands rub off: When building your celebrity brand always strive to associate with other strong celebrity brands , who can add visibility and value to yours. That is the more reason why 9ice featured tuface idibia on his album.
3.Don,t be afraid to stretch your brand: If you build real value into your brand there won’t be fear over stretching it. Celebrity brands are always willing to .stretch for opportunities beyond their grasp. Stella damastus is not only an actress, but also a musician / compere,Julius agwu is not only a comedian, but also an actor ,musician/compere.I will conclude by quoting Albert Einstein’s sagacious statement:’Don,t be a man of success be a man of value .Call me right away for my life changing career coaching sessions!
Ajose kehinde is Nigeria’s youngest career coach/motivational speaker. He is a member of the coaching academy club u.k, and also a student of Lagos state university studying English. He is reachable at 08024212530 0r splendidkenny01@yahoo.com/motivationswithkehindeajose.blogspot.com
BE A CELEBRITY BRAND!
“Being a celebrity expands your commercial possibilities”
-JERRY SEINFIELD
Celebrities are highly recognized high profile individuals whose name or brand has the ability to draw attention and add value to whatever it is associated with. Whether you are talking about products on the shelf, memorable events or celebrities in the tabloids , every wants to be a star. Because having a high profile is the best way to get your message across through all the clamor and clutter of the modern world. The father of product branding , David oglivy died in July 1999 at 88.A month later his company remade its corporate identity by adopting its handwritten signature as its official logo.
The biggest brand companies are willing to pay enormous amounts of money for brand name celebrity endorsements. Nike alone once had an annual budget of $300million just to pay celebrity brand athletes for endorsing its footwear. Back home in Nigeria, celebrity branding is fast coming to the mainstream as celebs are now used for product endorsements.
-Brand Dbanj:This 28 years old music icon entered a multimillion dollars deal with virgin colors soft drinks as the brand ambassador of their product.”Dbanj is a typical representation of what we believe at virgin colors soft drink-excellence, and youth innovation vibrancy. These are the qualities that have played major roles in putting dbanj on the world map of music “ reiterated Michael gengeheimer-MD virgin colors soft drink. The likes of Stephanie okereke, tuface idibia,basketmouth,kate henshaw nuttal,stella damastus(the list is still growing) are also in the league of celebrities who have savored endorsements deals.
Everything is a brand .People are brands because, we all have a certain identity. Being a celebrity brand is all about creating a distinctive identity that makes you stand out from the crowd. Being a celebrity brand positions you as the head of ;your own company whose primary project is “YOU”. Michael Jordan was reportedly earning $69million a year even after he retired from basketball. Phil quartarao of Warner bros records made this statement during an interview he granted Forbes magazine: ‘Today’s real stars are the ones like Michael who can create an image about and beyond their medium.Micheal is not promoting a movie , he’s promoting an image. That’s what stardom is all about’
- Key lessons from celebrity brands
1 .Value+ brand recognition= success
You must build value into your brand and manage it thoughtfully, to keep your visibility high and image positive. Companies use these celebrities because of their run-away success in their various terrain. It is imperative for you to unleash your brand asset i.e a combination of your talents, skills, natural abilities, and unique attributes.
2.Celebrity brands rub off: When building your celebrity brand always strive to associate with other strong celebrity brands , who can add visibility and value to yours. That is the more reason why 9ice featured tuface idibia on his album.
3.Don,t be afraid to stretch your brand: If you build real value into your brand there won’t be fear over stretching it. Celebrity brands are always willing to .stretch for opportunities beyond their grasp. Stella damastus is not only an actress, but also a musician / compere,Julius agwu is not only a comedian, but also an actor ,musician/compere.I will conclude by quoting Albert Einstein’s sagacious statement:’Don,t be a man of success be a man of value .Call me right away for my life changing career coaching sessions!
Ajose kehinde is Nigeria’s youngest career coach/motivational speaker. He is a member of the coaching academy club u.k, and also a student of Lagos state university studying English. He is reachable at 08024212530 0r splendidkenny01@yahoo.com/motivationswithkehindeajose.blogspot.com
“Being a celebrity expands your commercial possibilities”
-JERRY SEINFIELD
Celebrities are highly recognized high profile individuals whose name or brand has the ability to draw attention and add value to whatever it is associated with. Whether you are talking about products on the shelf, memorable events or celebrities in the tabloids , every wants to be a star. Because having a high profile is the best way to get your message across through all the clamor and clutter of the modern world. The father of product branding , David oglivy died in July 1999 at 88.A month later his company remade its corporate identity by adopting its handwritten signature as its official logo.
The biggest brand companies are willing to pay enormous amounts of money for brand name celebrity endorsements. Nike alone once had an annual budget of $300million just to pay celebrity brand athletes for endorsing its footwear. Back home in Nigeria, celebrity branding is fast coming to the mainstream as celebs are now used for product endorsements.
-Brand Dbanj:This 28 years old music icon entered a multimillion dollars deal with virgin colors soft drinks as the brand ambassador of their product.”Dbanj is a typical representation of what we believe at virgin colors soft drink-excellence, and youth innovation vibrancy. These are the qualities that have played major roles in putting dbanj on the world map of music “ reiterated Michael gengeheimer-MD virgin colors soft drink. The likes of Stephanie okereke, tuface idibia,basketmouth,kate henshaw nuttal,stella damastus(the list is still growing) are also in the league of celebrities who have savored endorsements deals.
Everything is a brand .People are brands because, we all have a certain identity. Being a celebrity brand is all about creating a distinctive identity that makes you stand out from the crowd. Being a celebrity brand positions you as the head of ;your own company whose primary project is “YOU”. Michael Jordan was reportedly earning $69million a year even after he retired from basketball. Phil quartarao of Warner bros records made this statement during an interview he granted Forbes magazine: ‘Today’s real stars are the ones like Michael who can create an image about and beyond their medium.Micheal is not promoting a movie , he’s promoting an image. That’s what stardom is all about’
- Key lessons from celebrity brands
1 .Value+ brand recognition= success
You must build value into your brand and manage it thoughtfully, to keep your visibility high and image positive. Companies use these celebrities because of their run-away success in their various terrain. It is imperative for you to unleash your brand asset i.e a combination of your talents, skills, natural abilities, and unique attributes.
2.Celebrity brands rub off: When building your celebrity brand always strive to associate with other strong celebrity brands , who can add visibility and value to yours. That is the more reason why 9ice featured tuface idibia on his album.
3.Don,t be afraid to stretch your brand: If you build real value into your brand there won’t be fear over stretching it. Celebrity brands are always willing to .stretch for opportunities beyond their grasp. Stella damastus is not only an actress, but also a musician / compere,Julius agwu is not only a comedian, but also an actor ,musician/compere.I will conclude by quoting Albert Einstein’s sagacious statement:’Don,t be a man of success be a man of value .Call me right away for my life changing career coaching sessions!
Ajose kehinde is Nigeria’s youngest career coach/motivational speaker. He is a member of the coaching academy club u.k, and also a student of Lagos state university studying English. He is reachable at 08024212530 0r splendidkenny01@yahoo.com/motivationswithkehindeajose.blogspot.com
Tuesday, May 6, 2008
9 LESSONS YOU SHOULD LEARN FROM 9ICE
No one knows how it happened but suddenly 9ice, abolore akande suddenly became a force to reckon with in Nigeria’s music industry. This creative hit maker clinched the revelation of the year award and the vocal performance winner at the 2008 hip-hop world awards. Since the release of his latest album:”Gongo aso” which means something is about to happen,9ice has continued to make things happen in his music career. Here are the lessons everyone should learn from 9ice’s rise to success.
Lesson 1 :Originality(Don’t be a photocopy)
When I first listened to Gongo aso I was drown away by his lyrical prowess and its groovy beat.With his unique blend of ethnicity and contemporary feel, he has proven to us that there is power in originality. Now every one wants to sound like 9ice.If you must succeed in life, you have to stick to your uniqueness and be comfortable in your own skin .
Lesson 2:Persistence
Determined to toe music line, 9ice started putting down his songs in writing around 1995 , after which he recorded demos. After years of studying the music industry and working on his talent , 9ice finally became a shining light. His debut album titled: “Certificate” wasn’t really a commercial success, but he stuck to his game and today he is enjoying his profitable pay offs of persistence.
Lesson 3:Hardwork
A sage once said:” Success is 99% perspiration and 1% inspiration”. Nothing works like hardwork.He got the ‘9’ part of his name based on the regimen he engages in. He does not go 9days without working on new songs. The main satisfaction of life comes from hard work. Whatever you are willing to work for, will definitely work for you.
Lesson 4:Passion
His encounter with music came to the fore after he dropped out of the law faculty of Lagos state university. His unquenchable passion for music made him use the money his parents gave him to enroll ;for JAMB to book studio session. This what tiger wood once said about the game of golf:’ I love this game to death. Its like a drug I have to have’.
Lesson 5:People skills
No one succeeds in isolation. His rise to the top of his game is a function of the relationship he has with others. He has done collabos with artistes like : rugged man, 2shots,and segun obe.In life its team work that makes your dream work.
Lesson 6:Start early
The way he carries himself proves that he is not a rookie musician.He started as far back as 1996 when he recorded his first demo titled:Risi de alagbaja.Whatever you want to achieve in life requires action orientation .Stop procrastinating on that book you desire to write .Fela durotoye puts it this way: ‘Early to start early to reign’
Lesson 7:Knowledge
Its true that your learning power determines your earning power. Assumption is the lowest level of knowledge. His proverbial lyrics and music harmonies all testify that he has a strong and an unquenchable thirst for knowledge. As a career coach, I tell my clients to read at least two books in a moth so as to be on top of their career.
Lesson 8:Little beginnings
He wasn’t born with a silver spoon, but he has been able to make his parents proud of him. In the words of Dr chris Williams :’Its not a must to be born with a silver spoon in one’s mouth ,if you realize that you weren’t born with a silver spoon in your mouth you can deliberately put a golden spoon or a diamond spoon in your mouth if you so wish. The choice is yours’
Lesson 9:The God factor
In “Ade ori” a song in his album which is meant to show his attitude of gratitude to God, he showed with sincerity and honesty , his heart of gratitude to God. Success becomes permissible without God. God is the one who creates opportunities we never thought existed to succeed.
The lessons drawn from 9ice’s life is to make you motivated to take charge of your life. Nothing moves until you move!
Ajose kehinde is Nigeria’s youngest career coach/ motivational speaker. He is currently studying English in Lagos state university. He is a member of the coaching academy club u.k. is reachable at 08024212530 or motivationswithkehindeajose.blogspot.com/splendidkenny01@yahoo.com
No one knows how it happened but suddenly 9ice, abolore akande suddenly became a force to reckon with in Nigeria’s music industry. This creative hit maker clinched the revelation of the year award and the vocal performance winner at the 2008 hip-hop world awards. Since the release of his latest album:”Gongo aso” which means something is about to happen,9ice has continued to make things happen in his music career. Here are the lessons everyone should learn from 9ice’s rise to success.
Lesson 1 :Originality(Don’t be a photocopy)
When I first listened to Gongo aso I was drown away by his lyrical prowess and its groovy beat.With his unique blend of ethnicity and contemporary feel, he has proven to us that there is power in originality. Now every one wants to sound like 9ice.If you must succeed in life, you have to stick to your uniqueness and be comfortable in your own skin .
Lesson 2:Persistence
Determined to toe music line, 9ice started putting down his songs in writing around 1995 , after which he recorded demos. After years of studying the music industry and working on his talent , 9ice finally became a shining light. His debut album titled: “Certificate” wasn’t really a commercial success, but he stuck to his game and today he is enjoying his profitable pay offs of persistence.
Lesson 3:Hardwork
A sage once said:” Success is 99% perspiration and 1% inspiration”. Nothing works like hardwork.He got the ‘9’ part of his name based on the regimen he engages in. He does not go 9days without working on new songs. The main satisfaction of life comes from hard work. Whatever you are willing to work for, will definitely work for you.
Lesson 4:Passion
His encounter with music came to the fore after he dropped out of the law faculty of Lagos state university. His unquenchable passion for music made him use the money his parents gave him to enroll ;for JAMB to book studio session. This what tiger wood once said about the game of golf:’ I love this game to death. Its like a drug I have to have’.
Lesson 5:People skills
No one succeeds in isolation. His rise to the top of his game is a function of the relationship he has with others. He has done collabos with artistes like : rugged man, 2shots,and segun obe.In life its team work that makes your dream work.
Lesson 6:Start early
The way he carries himself proves that he is not a rookie musician.He started as far back as 1996 when he recorded his first demo titled:Risi de alagbaja.Whatever you want to achieve in life requires action orientation .Stop procrastinating on that book you desire to write .Fela durotoye puts it this way: ‘Early to start early to reign’
Lesson 7:Knowledge
Its true that your learning power determines your earning power. Assumption is the lowest level of knowledge. His proverbial lyrics and music harmonies all testify that he has a strong and an unquenchable thirst for knowledge. As a career coach, I tell my clients to read at least two books in a moth so as to be on top of their career.
Lesson 8:Little beginnings
He wasn’t born with a silver spoon, but he has been able to make his parents proud of him. In the words of Dr chris Williams :’Its not a must to be born with a silver spoon in one’s mouth ,if you realize that you weren’t born with a silver spoon in your mouth you can deliberately put a golden spoon or a diamond spoon in your mouth if you so wish. The choice is yours’
Lesson 9:The God factor
In “Ade ori” a song in his album which is meant to show his attitude of gratitude to God, he showed with sincerity and honesty , his heart of gratitude to God. Success becomes permissible without God. God is the one who creates opportunities we never thought existed to succeed.
The lessons drawn from 9ice’s life is to make you motivated to take charge of your life. Nothing moves until you move!
Ajose kehinde is Nigeria’s youngest career coach/ motivational speaker. He is currently studying English in Lagos state university. He is a member of the coaching academy club u.k. is reachable at 08024212530 or motivationswithkehindeajose.blogspot.com/splendidkenny01@yahoo.com
Wednesday, April 30, 2008
LEARNING FROM COBHAMS
LEARNING FROM COBHAMS
(How cobhams a young blind music producer became an high achiever}
Watching cobhams asuquo’s magic fingers race from one side of the piano to another at the 2008 future awards , showed that he had not only mastered his art, but he has gained mastery over his challenges. With the talented trio of segun obe, essence, and ego performing the Nigerian national anthem, it just communicated the fact that in every corner of Nigeria, lies an hidden genius waiting to break loose. During the performance, I concluded that there is more to cobhams than meets the eyes.He needs no introduction especially in the Nigerian music terrain. Having created musical masterpieces for the likes of asa,dare art alade, rooftop mcs,modele, dekunle fuji.You will definitely conclude that any music cobhams bakes with his magic fingers must become an instant hit.
Though he is visually impaired, but he is not without a clear sense of vision. He could easily have been the next kid begging by the windshield of the street of Lagos. But this highly skillful pianist and sought after music producer has chosen to bounce back from his challenges. He chose to see his glass cup as half full instead of seeing as half empty like pessimists do. He has faced a whole lot of challenges and tough times, but he says:” I have chosen not to see challenges. Today, young Nigerians draw inspiration from this award winning producer, who recently clinched the producer of the year at the just concluded hip hop world awards. He has proven that ability lies in disability. Every weakness you have can become a great tool of strength , if you,look inwards and maximize the God-given potential, the creator has deposited on your inside. John foppe the American Motivational has no arms, Nick vijucic the American pastor has no limbs, yet he claims that he is not limited. Our own yinka ayefele despite the fact that he is on a wheel chair ,smiles to the bank after every of his profitable music performances. Dear friend, what’s your excuse? Nothing can stop you from getting to the top unless you decide to stop yourself. Stop looking at your disabilities and start strengthening your unique abilities. According to Herb greenherb, the blind co-author of Succeed on your own terms: “Everyone has key strengths and key limitations, that is the human condition the real winners in this world are those individuals, who know their strengths and are able to create situations that play to their unique abilities where there limitations are of little consequence”. Have you been inspired why not interact with me .Go and rule your world!
Ajose kehinde is Nigeria’s youngest career coach and a student of Lagos state university studying EnglishA. He is a member of coaching academy club uk.He is reachable at 08024212530 or splendidkenny01@yahoo.com/motivationswithkehindeajose.blogspot.com
(How cobhams a young blind music producer became an high achiever}
Watching cobhams asuquo’s magic fingers race from one side of the piano to another at the 2008 future awards , showed that he had not only mastered his art, but he has gained mastery over his challenges. With the talented trio of segun obe, essence, and ego performing the Nigerian national anthem, it just communicated the fact that in every corner of Nigeria, lies an hidden genius waiting to break loose. During the performance, I concluded that there is more to cobhams than meets the eyes.He needs no introduction especially in the Nigerian music terrain. Having created musical masterpieces for the likes of asa,dare art alade, rooftop mcs,modele, dekunle fuji.You will definitely conclude that any music cobhams bakes with his magic fingers must become an instant hit.
Though he is visually impaired, but he is not without a clear sense of vision. He could easily have been the next kid begging by the windshield of the street of Lagos. But this highly skillful pianist and sought after music producer has chosen to bounce back from his challenges. He chose to see his glass cup as half full instead of seeing as half empty like pessimists do. He has faced a whole lot of challenges and tough times, but he says:” I have chosen not to see challenges. Today, young Nigerians draw inspiration from this award winning producer, who recently clinched the producer of the year at the just concluded hip hop world awards. He has proven that ability lies in disability. Every weakness you have can become a great tool of strength , if you,look inwards and maximize the God-given potential, the creator has deposited on your inside. John foppe the American Motivational has no arms, Nick vijucic the American pastor has no limbs, yet he claims that he is not limited. Our own yinka ayefele despite the fact that he is on a wheel chair ,smiles to the bank after every of his profitable music performances. Dear friend, what’s your excuse? Nothing can stop you from getting to the top unless you decide to stop yourself. Stop looking at your disabilities and start strengthening your unique abilities. According to Herb greenherb, the blind co-author of Succeed on your own terms: “Everyone has key strengths and key limitations, that is the human condition the real winners in this world are those individuals, who know their strengths and are able to create situations that play to their unique abilities where there limitations are of little consequence”. Have you been inspired why not interact with me .Go and rule your world!
Ajose kehinde is Nigeria’s youngest career coach and a student of Lagos state university studying EnglishA. He is a member of coaching academy club uk.He is reachable at 08024212530 or splendidkenny01@yahoo.com/motivationswithkehindeajose.blogspot.com
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