Friday, September 4, 2009

'MAXIMIZING YOUR COMFORT ZONE 1


MAXIMIZING YOUR COMFORT ZONE 1

So many individuals have a preconceived notion about comfort zones. We have been told by management consultants, motivational speakers, life coaches that we should leave our comfort zone. We are told stuffs like:. "Good is the enemy of great." Some of them go further by telling us to stretch our potentials so that we can achieve more. Yes , I concur to the fact that its vital to leave your comfort zone, but I am also of the opinion that its imperative to live in your comfort zone.

Comfort zone in this context may be an activity, skill, talent, or something you engage in that makes you comfortable, excited, animated, alive, that gives you verve.Fela durotoye calls it your natural habitat, John Maxwell calls it your strength zone, a sage called it your :’Callingfication’.For a tiger woods its playing golf, for a Gbenga Adeyinka its humor, for a an Asa its music for a Bunmi Davies its event management, for an Ayo Arowolo its personal finance. God never created you without depositing your comfort zone within which you must express without.Birds are comfortable in the sky, cars are comfortable on the road,fishes are comfortable on water not outside of it.

On the flip side, so many are running the race of life outside their comfort zones.They do jobs they are not comfortable with, marry spouses that deplete their energy, and strive towards making a living instead of living their making.Heart attacks happens in America usually in the mornings between 7am and 9am because it is during that time people go to do jobs they are not comfortable doing.A story was once told in the Bible about David when he wanted to confront the giant called Goliath.King Saul clothed David with his armour and helmet, and some other war instruments.He tried in vain to use them , because he wasn, t comfortable with them.So David had to put them off.Then he decided to stick to what he is comfortable with:”Five smooth stones and a sling”.With these he was able to defeat goliath.

The major lesson I learnt from this story is that, in life people will often cloth you with offers you are not comfortable with, they instruct you to leave your comfort zone , instead of encouraging you to live in your comfort zone.Imagine a guy whose comfort zone is playing football, but based on societal expectations, he decided to got through the normal four walls of our education system which is not working.Imagine, if there is a soccer academy that is operated like a university, that allows student who have the flair for playing football to sharpen their talents and also their intellect.How many good footballers would we have produced.Formal education should help in strengthening, developing and empowering the talent that has been discovered.

The other day on TV , I saw an interview where a professor was agitating for salary increment.He said professors earn 4m annually It is appalling that professors earn 4m annually, when the highest paid musicians, actresses, actors, comedians can earn it just in 4 appearances.According to David Gelember, :”Being the biggest frog doesn,t,matter, if you are in the wrong pond”.As a student mathematics held no fascination for me , it wasn,t my comfort zone .Amazingly, on the flip side, i couldn,t resist my love affair with Englsh,I perform at my best both in written or spoken form .Dear friend, never ignore or discountenance your comfort zone, it is your true wealthy place, your own acres of diamond.Decide to make your life a masterpiece by sticking to your comfort zone.Go and rule your world!

KEHINDE AJOSE IS A CAREER COACH MOTIVATIONAL SPEAKER AND SYNDICATED COLUMNIST.HE IS REACHABLE @ 08024212530/MOTIVATIONSWITHKEHINDEAJOSE.BLOGSPOT.COM

Tuesday, August 18, 2009

SUCCESS SECRETS OF HIGH FLYING STUDENTS


SUCCESS SECRETS OF HIGH FLYING STUDENTS
Imagine waking up on a bright Monday morning, with your mum knocking on the door of your room, being told by your mother that the president of the nation will be hosting a reception to honour you as a result of your excellent academic performance. Imagine seeing your interview being aired on CNN and you are being interviewed by the inimitable oprah winfrey as a result of being a highflying student. Imagine your picture being placed on the first page of a national daily with the caption:’14 years old crowned best student in the whole of Nigeria’. How do all these examples makes you feel? Happy,excited, on top of the world,…. Will definitely be your response?
Now let’s leave dreamland and face reality. What will you love to do, in order to make this dream come true? Briefly I will be sharing with you the success secrets of the highflying student. Every student dreams of being a success, but the majority never take the first step towards achieving this dream. So you are asking. …What does it takes to become a highflying student? I will be unveiling this to you in the form of an acronym from the word S.T.U.D.E.N.T

S STANDS FOR STUDIOUS
Before you can be called a student, you have to study. Your study should come before anything else. The most important thing about being a student is to study. To study means to gain knowledge especially through reading. You need to take your study time serious, never miss it. Never miss a class, and if you do, rely on the notes of your classmates, and tell them to teach you what the teacher taught them in your absence.
REWARD: Anything that gets rewarded gets done. Reward yourself after study time by playing video games, playing basketball or watching a movie.
Exercise1: Write this in your note:’ I am committed to my studies and I will never joke with my study time.’

T STANDS FOR TIME FRAME
How much time you are willing to invest in order to be a highflying student? For you to get the prize at the end of the session, you must pay a price. It is what you do with your time that determines your result at the end of the session.
Exercise 2:How much time are you willing to invest everyday in your academics?
DISCIPLINE: It has been defined as doing what must be done whether you feel like doing it or not. There will be times you feel like sleeping, playing with your friends, or watching movies, never give in , this is the price you need to pay for success.

U STANDS FOR UNDERSTAND YOUR READING STYLE
Master yourself and you will master your results. Every student has his/her unique reading style. For some individuals, they do well reciting their notes so that it will stick to their brain. Some write it several times in a jotter for it to stick. Whatever reading style you are comfortable it, make sure it works BEST for you.
REPETITION: Whatever you repeat, you retain.
Exercise 3:Write down the reading style that gets you your best result, and stick to it.

D STANDS FOR DECIDE
Make up your mind to be nothing less than the best. Life never gives you what you want, but what you decide. You need to be tired of returning home with average result. Determine in your heart what grades are unacceptable to you. What you want in life, will not be dependent on the options available to you, but what you choose. Choose to be a highflying student today.
HARDWORK:Nothing works like work.Give your all to your academics
Exercise 4:Write out the grades you will love to score in all your subjects and work towards it.

E STANDS FOR EXCEPTIONAL LOVE
Love your teachers and your subjects, and you will get good grades. Most of the time, the subjects we performed poorly at, are the subjects we hate. You can never learn from what you despise. Choose to enjoy tough subjects and find someone who loves that subject. Poor results are the price we pay for lack of passion for a subject.
Exercise 5:Write down a subject you hate and find something to love about that subject.

N STANDS FOR NEVER IGNORE THE ALMIGHTY
God is the owner of our lives and we must constantly do things that please him.Prayer is one of the ways one can communicate with the almighthy.As a student, you must pray to God for knowledge and hunger for information.
Exercise 6:Create time to pray to the almighty for success in your academics.

T STANDS FOR TAKE A STEP
If you truly desire to become a high flying student, you must pursue it.No matter how talented you are , you cannot win a game you did not play. If you want it badly, then pursue it madly. Let your fantastic results show that you appreciate your parents and teachers.
Exercise 7: Create a study timetable
AFFIRMATION: I am a high flying student , I deserve to be the best, I will not disappoint my self, parents and my teachers. I can do it, and I will do it.

Prepared by:Kehinde Ajose- CEO MOVE SOLUTIONS
08024212530,Splendidkenny01@yahoo.com/motivationswithkehindeajose.blogspot.com

Monday, July 13, 2009

HOW TO TURN YOUR PASSION INTO PROFIT



TURNING YOUR PASSION INTO PROFIT
If you meet anyone who knows me well enough, and ask them to tell you something about me, more often than not they will mention my love for anything in print. I make a living by using words either through writing or speaking .Recently, I got a mail from some people who wants to start a magazine ,persuading me to get on board as a columnist. On the larger scale , I have also been commissioned with coming up with peak performance trainings for individuals and professionals. This subject TURNING YOUR PASSION INTO PROFIT is a subject that I am impassioned talking about. In this day and age where the rate of unemployment is growing in leaps and bounds , where more young people are leaving school without getting immediate employment. It is critical for them to turn their labour of love into a love of labour.
Every one has a passion. The fact that everyone has a passion shows that we all have something we are good at, something we are experts in, something that gives us an inner sense of fulfillment. Real life examples abound. Think about TY Bello, who turned her passion for photography into a profession, think about funke bucknor obruthe who turned her love for organizing things into an events planning company called Zappphaire, not forgetting Bright okpocha whose love for stand up comedy has seen him become one of Nigeria’s strongest comedy brands. In the words of John D Rockefeller: “The road to happiness lies in two simple principles; find what it is that interests you and you can do so well, and when you find it, put your whole soul into it. Every bit of energy, ambition and drive that you have.”
The challenge for so many individuals is that they want to start out making money instantly from their passion. That is not to say it is impossible, but there is as place of starting small, taking baby steps, pursuing it one day at a time. I often tell my audience this while speaking on the subject of passion:” Do what you have a flair for, if you are good enough the money will come”. Resolve to chase your passion not your pension. You must get money to chase you but never let it catch you. If it catches you, you will become its slave. In a research carried out by career consultants it was discovered that most people will be happier doing another job. All known achievers build their live on their major or core inclinations. You can summarize their names in one word or a brief sentence. Martin Luther king was civil rights disposed, Shakespeare demonstrated literature, larry izamoje comes alive talking sports.
Professor Pat Utomi is one Nigerian that epitomizes this subject. A man who was already a presidential adviser at the age of 27.He voluntarily left the prospect of becoming a Nigeria’s first indigenous CEO of Volkswagen Automobile because he was no longer having fun. Something deeper was calling for his heart felt attention. Business research and analysis of the environment fascinated him extremely. He followed his passion and left the cozy confines of corporate Nigeria. Today, there’s practically nothing money can buy that he can’t get. He says; ‘Do what you enjoy doing , give value, in the end you are happier”. Revisit the things that brought you great joy and bliss whenever you thought about or did them, they just might serve as a clue to your own wealthy place.
Dear reader, decide to fan your fascination into flame. You too can begin to say to yourself: “This little light of mine am gonna let it shine” Stick to your “Callingfication not necessarily your qualification. Go and rule your world!

Monday, July 6, 2009

ROCK YOUR WORLD!-6 LESSONS LEARNT FROM WACKO JACKO

ROCK YOUR WORLD!
6 LESSONS LEARNT FROM MICHEAL JACKSON
F rom time to time I am drawn to write about events happening in the broader society. In the first 24 hours since his death the media coverage of his death has been unbelieveable. As a matter of fact, I switched on my radio set and my jaws nearly dropped from discovering the fact that every radio station in the country were playing Michael Jackson’s songs at the same time. Even our print media has been infected by the temptation to do a story on Michael Jackson’s death. In the midst of the tears, tributes and loss, I see some core motivational lessons that might well be lost in the glitter and the hype.

Lesson 1
Start Early: He was born with a voice that will heal the world and it was discovered early enough. He started singing at the age of 5, started dancing at the age of 8, debuted as a pro at 11 as a member of Jackson 5 band in 1969.The discovery of one’s career path early enough will always push you into the path of success. Self-knowledge is the most critical prerequisite needed in becoming an achiever. If you don’t discover what you carry early enough you will be carried away by life’s activities. Your self-knowledge should not be based on what other people think of you. Never allow what people think, feel or say about you to become your reality. MJ identified his strength zone and stuck to it till his dieing day.

Lesson 2
Pursue Mastery: No doubt Jackson was a thriller in his craft, his serenading voice rocked our world and his world-class music offerings made the world a better place. He pursued his talent and became a master at it. For a Tiger woods it s golf, for a Funke Akindele its acting movies, for me its inspiring people through the words of my mouth to live their best lives. Mastery means being exceptionally skilled, competent and proficient in a craft. Jackson was an all rounder-a singer, composer, performer, dancer and entrepreneur. Fans around the world were stunned by the news of his death, his 1982 album thriller which remains the biggest selling album of all time went immediately to number one in the I tune chart, while twitter the online messaging service was receiving 5,000 messages a minute. That’s what mastery can do for you; it will make you a mystery to your world.

Lesson 3
Make Impact: In the words of Odia Ofeimun a Nigerian literary critic:’Michael Jackson is one of the greatest musicians of the century, because he pulled all the resources of the 20th century into his music”. That’s impact. It’s been said time and again that it’s your impact that determines your importance. The moon walking pop star sold more than 61million albums in the U.S, during his life time he won 13 Grammies, drove the growth of music videos, vaulting popular cable channel’s growth MTV into the mainstream .His album-thriller is still the second best selling album of all time. According to Judy Mc grath CEO of Viacom inc’s MTV networks:” The ratings thriller got were three or four times what they were, every time the video came on”. Jackson’s influence and brand affinity was so strong that Walt Disney hitched his wagon to his star in 1986,opening a 3d movie at its park called:’ Captain Eo ‘

Lesson 4
Work on your character: like every one of us on the face of the earth, Jackson had his own flaws and frailties. In 1983 he was accused of molesting a 13 years old boy. This had a hard blow on his reputation, celebrity status, and personal brand. In the words of Michael Levine, his publicist at that time: ‘That kind of represents the beginning of walk down a tragic path finanacially, spiritually, physiologically and legally.” He settled with the boy’s family, but other accounts of his alleged pedophilia began to emerge. In 2003, Jackson was arrested and charged for allegedly molesting another 13 years old boy. The 2005 trial, ultimately ended in an acquittal and brought to light more strains in his character and public perception.

Lesson 5
Take charge of your finances: Despite his fame and fortune, he still had a great challenge taking charge of his finance. He made a lot of money that might just last for a lifetime, but it wasn’t just enough. One forensic accountant testified that the singer had an “ongoing cash crisis”. According to Economic Times. Indian times.com, its been reported that he died in $400 million dollars debt. Alvin Malnik his former financial adviser said in an interview with Newyork times 2006:’I think that Michael never had any concept of fiscal responsibility, there was no planning in terms of how much he should spend .For Michael it was whatever he wanted at the time he wanted”. Gaining financial mastery means you trace your expenses, you don’t spend on impulse and you are disciplined enough to stick to these things.

Lesson 6
Self Image is everything: The sorry sight of Jackson while he was alive is a vital lesson for those who desire to recreate themselves. He lived in a racist society where a colored person with or without accomplishment was regarded as a second-class citizen. His way of escape was to do a plastic surgery so he could look ‘White’. Obama didn’t have to change the color of his skin to be accepted same applies to the likes of Oprah.The way you perceive yourself is the way others will perceive you. Never judge yourself based on your current realities. Be a good judge of yourself and never sell yourself short. Micheal ruled his world just in 5oyears it, s as if he was here for 1000 years this a function of his contribution to his world. Are you rocking your world?

Kehinde Ajose is Nigeria youngest career coach, he is reachable @ splendidkenny01@yahoo.com or motivationswithkehindeajose.blogspot.com

Saturday, July 4, 2009


M.O.V.E INCOME OPPORTUNITY
BECOME A SOUGHT AFTER COLUMNIST
For the past five years , I have been earning a living as a syndicated columnist. I started contributing my articles to national dailies at the age of 19, and I must say here that it has profitable payoffs and benefits. Those early years were difficult, with a whole lot of rejections that almost shattered my dreams. But I resolved to stay persistent on my dream. Today the story has changed, I can proudly say(obviously by the grace of God) that I am touching lives. I will quickly share with you my tipping points as a renowned syndicated columnist:
1.Name recognition: As a result of my consistent writing of motivational/personal development articles, I am now an authority in my chosen craft. my mail box and phone is replete with testimonies of individuals who have been inspired and transformed by my articles.Read the following testimonies:

Hello sir how are u doing sir, i read one of your articles and it was very fascinating please i will love be one of your mentee. my name is Isaiah Sabitu.-Isaiah Sabitu

Hi, Kehinde Ajose

Genexx is a monthly news magazine, a fast growing publication that aims at affecting the youth, education and society positively.

We saw your motivational write up (How to live a better life in 2009) and we loved it. We'll like to feature your write ups in subsequent editions of our magazine

2Self promotion:.Being a columnist has given me the opportunity to publize what I do, and gain media attention. I have granted several newspapers and magazine interviews through this platform.

3.Financials:As a columnist I get paid for what I do, and it has helped added to my streams of income.

4Syndication:I write for over ten publications and it gives me the opportunity to syndicate my articles to a broader audience.

5.Speaking engagements: Maintaining these columns has created several speaking engagement for me and also consulting jobs.

6.Impact:I must confess, it has given me the opportunity to impact people’s lives since life is all about making impact not necessarily income.
7.Mastery:I have been able to sharpen my writing skills since I stuck to the regimen of writing at least one article in a week.

Today, I write for the following publications which have national and international readership:
Businessdaynewspapers, Vanguard newspaper,Timelessnewspaper,Momentum magazine,234magazine,Winning attitudes gold magazine,Edutaiment magazine,The street hawker magazine,laffmattazz magazine, Inside watch Africa magazine and other mainstream publications that space can allow me to state.
People have been asking me to teach them this skill… which I have decided to unveil in a one on one coaching class tagged:HOW TO BE A SOUGHT AFTER COLUMNIST.
All you need do is to pay 2,000 into Oceanic bank with the account number:1150001010280 with the name Ajose Kehinde Joseph.Give us a call after this and we will unveil it to you through a 2days training to you.For details visit:www.thesoughtaftercolumnist.com.
POWERED BY:M.O.V.E SOLUTIONS

Monday, June 29, 2009

SUCCESS SECRETS OF SUPER ACHIEVERS 1


SUCCESS SECRETS OF SUPER ACHIEVERS 1

(Lessons from Ali Baba)

The glamour and grandeur started off the moment you stepped into the grand venue of ALIBABA AGAIN-(He, Them and I) a show organized to bid Atunyota Akpoborome (Ali Baba) farewell from the stand up comedy turf. It was a night of humor and motivational nuggets for me, as I got to learn some life altering lessons which I will be sharing with you shortly, from the enterprising spirit of Alibaba.At the event, powered by the unassuming but industrious Bunmi Davies CEO Afrotainment Productions, every comedian that strutted the stage, took turns to pour praises on the icon that has been referred to as :THE KING OF COMEDY.Just two decades back,it would have been difficult for someone to approach you with his business card held in his hand ,proudly introducing himself as a stand up comedian, one would have thought it was another joke entirely.Today, its an amazing reality as countless individuals have been able to create an enterprise out of their love for humour.According to Dennis Waitley:’There is no scarcity of opportunities to make a living out of what you love, there is only a scarcity of resolve to make it happen”.There is no big deal about succeeding on life’s terrain , only if you are ready to play by the rules.They are basic, workable, and universal .

LESSON 1

Find your natural habitat:Your natural habitat is the terrain where you can reign and function at your peak which in turn becomes your habitation.Ali is a brand in the entertainment industry because he located his natural habitat(an outlet for expressing his inborn abilities, gifts and talents) .It all started in his university days at Bendel state University now Ambrose Ali University Ekpoma,when as a student, he was known for “Yabbing” his friends.As time went on, he started getting paid for making people laugh.’Comedy is not so difficult, because for me it comes as a second nature” he said.The golden opportunity you are seeking is in you,not somewhere else.

LESSON 2

Find your audience:The truth is that you are not called to meet the needs of everybody. As a matter of fact, everybody can’t be your customer/client.That’s why its imperative for you to find your audience.If you can find those who will buy into what you have to offer,then you have stepped on the first rung of the ladder of success in business.Ali gained attention of his audience, breaking into boardrooms, corporate organizations,weddings, birthdays and other events.With his rib cracking and message filled humour.

LESSON 3

Never underestimate opportunities:Opportunities are sure openings into promotion. Opportunities only become obvious when we pay attention to them.They do not come with their value stamped on them that’s why its often missed. It all started big for Ali when he had the opportunity to perform at the small birthday party organized for President Olusegun Obasanjo.After adding fun and value to the event, he became Aso rock’s official comedian.He maximized the opportunity which gave birth to more profitable gigs.Our talents may be limited but the opportunities they could pull to us are limitless.

LESSON 4

Have a corporate identity:In ther business world, image is everything,It is appearance that determines acceptance.People still judge a book by its cover because it is the cover that will attract them to the content.Alli brought class, finesse, style, and a corporate identity to the business of comedy, refusing to make it a street trade.Comedians now have a corporate outlook, there is now a corporate identity associated with what they do.Majority of them now have a registered business name for their craft.To enjoy patronage in your field of endeavour, you need to value excellence so that people will take you serious.

LESSON 5

Pursue publicity:Publicity is any activity you carry out to stimulate public interest , making noise about what you have to offer.Ali made sure his services were in the face of the public.He erected bill boards in strategic locations ,placed adverts in newspapers, flaunting excellently produced complimentary cards with the tag line:”Being funny is a serious business”.Remember it is your visibility that lead to credibility.

LESSON 6

Add value:He once made this statement:”For every opportunity you get .don’t let it slip away, use it to increase your rating”.Value adding is the basis for real growth and sustainable development.Ali his known to have a gigantic library where he draws materials from to upgrade his craft.Ali acknowledged the fact that it is not enough to receive gifts from God, its our duty to improve them.Ali also doubles as a compere alongside performing as a comedian.If you desire to get to the top of your career , you must value self improvement or go stale.

LESSON 7

Create opportunities for others: The greatest good we can do for others is not to share our wealth with others , but to help others discover theirs.I have read news of Ali paying the rents of comedians, and even housing some of his collegues when they were starting out.The likes ofA.y, jedi, teju baby face, Tee a , Gbenga Adeyinka and others are unrepentant protégés of Ali’s mentorship class.Ayo Makun(A.Y) one of his protégés once said this:”Ali baba is not the king of comedy, he should be described or called a living legend”. Remember we make a living by what we get, but we make a life by what we give. Go and put these lessons into action. If its to be , its up to you to make it happen.Go and rule your world!

Ajose Kehinde is Nigeria’s renowned youngest career coach/motivational speaker.He is reachable @0802422530 or splendidkenny01@yahoo.com



Tuesday, May 12, 2009

EPITOME OF ENTERPRISE

There is no better time than now to recognize and push to the front burner of our minds the enterprising dogged spirit of the Nigerian. Inspite of the grisly experience we are made to go through everyday. The Nigerian still soars high above all fierce challenges and strives to live their best life. As the gospel of rebranding Nigeria is being preached, it’s a rule of thumb to showcase Nigerians who are blazing the trail, singing the song of victory in the face of gloom and doom, and like Oprah says:’ Living their lives with passion”. If the government is serious about rebranding, then its imperative to focus their lens on changing the way the Nigerian is being perceived by other comity of nations. One of the hallmarks of branding is perception.
His face is very recognizable for whetting our humdrum days with his humorous jokes, to his ever ready smooth delivery and affable personality. Gbenga Adeyinka is one humour merchant who has turned his love affair with stand up comedy into a money spinning venture, and his not even done yet, as he is enriching other fresh comedians with his wealth of knowledge and experience, and he is moving fast on the BRT lane to success. Let’s join the CFR in class for laffmattazz 101

LESSON 1:
BEGIN WITH LITTLE BEGINNINGS
Every success story is written as scenes, which later grows into acts. Gbenga Adeyinka started at the lower rung of the ladder of life. Back then at University of Lagos where he studied English language, he joined a drama group called: THEATRE 15,where he was able to hone his budding talents. There was a time in his life, where he had to work in a construction company. Its been said that small opportunities are often the beginning of great enterprises. The rave of the moment TIMAYA started his music career being paid stipends as performance fees today, he earns as much as 1.2m per gig. According to the veteran king of comedy, Ali baba:’For every opportunity you get, don’t let it slip away, maximize it and increase your rating.’Fela durotoye the renowned sought after motivational speaker once said:’ Dream big, start small and grow fast’

LESSON 2
DARE TO BE DIFFERENT
It was Tom Peters the erudite management consultant who said:’ if you are not distinct, you will soon go extinct’. Gbenga Adeyinka is the only Nigerian comedian that comes on stage and greets you in different languages and this makes him different. He also brands calls himself CFR Comedian of the federal republic. As a career coach, I often ask my clients this question:’ what makes you different from the crowd?” It is your differentiation that differentiates you from others.

LESSON 3
FIND A NEED AND FILL IT
The CFR once said:’ its been proven medically that when you frown your face gets wrinkled faster and when you smile your face and your muscle gets stretched. Comedians are so important now in Nigeria because of the tension “. Every business mogul like Donald trump and Richard Brandson will tell you there is no business until you find a need and fill it. Write down five needs you can meet in your environment and fill it.

LESSON 4
EMBRACE P.D.P
Yes! Embrace P.D.P –personal development plan
Being current is the currency you need to transact the business of life. A CNN slogan says:’You are what you know’. Gbenga Adeyinka is known for his versatility and this is drawn from his commitment to continuous and never-ending improvement. According to him: ‘its not the card that gets you customers, it’s the humour in you. The best way to market yourself is what comes out of your mouth’. It’s imperative to invest in your personal growth and development.

LESSON 5
MARKETING IS KEY
In the words of Sam Adeyemi:’Don’t wink in the dark because nobody will take notice of you always make noise about your products and services’. Gbenga Adeyinka epitomizes this quotation. As a shrewd businessman, he has a TV programme called LAFFMATAZZ and also a magazine that bears that same name, which helps him to market his brand to his audience. Effective Marketing entails practicing the P.A.P principle, which symbolizes:
P-Proximity: How close to your client is your business?
A-Acessibility: How reachable is your business to your client and customers?
P-Publicity: How known to the public is your business?
As a syndicated columnist one of the ways I “make noise” about what I do is by writing for national dailies and magazines and its really paying off as I get to smile to the bank.

LESSON 6
CREATE OPPORTUNTIES FOR OTHERS
You are not rich until you enrich others with your wealth. Whatever you make happen for others, God will make happen for you. Gbenga Adeyinka has helped up other comedians write their names in gold by featuring them in his shows, TV programmes and Magazine. You will be remembered not for your duration on earth but for your donation to humanity. Can you dare help some deprived men and women find out they are mighty and great after all? You can be the sky that will house the stars of others. Go and rule your world!

Kehinde Ajose is Nigeria’s youngest career coach, sought after motivational speaker and syndicated columnist. He is reachable @ 08024212530 or splendidkenny01@yahoo.com/Motivationswithkehindeajose.blogspot.com