BE A CELEBRITY BRAND!
“Being a celebrity expands your commercial possibilities”
-JERRY SEINFIELD
Celebrities are highly recognized high profile individuals whose name or brand has the ability to draw attention and add value to whatever it is associated with. Whether you are talking about products on the shelf, memorable events or celebrities in the tabloids , every wants to be a star. Because having a high profile is the best way to get your message across through all the clamor and clutter of the modern world. The father of product branding , David oglivy died in July 1999 at 88.A month later his company remade its corporate identity by adopting its handwritten signature as its official logo.
The biggest brand companies are willing to pay enormous amounts of money for brand name celebrity endorsements. Nike alone once had an annual budget of $300million just to pay celebrity brand athletes for endorsing its footwear. Back home in Nigeria, celebrity branding is fast coming to the mainstream as celebs are now used for product endorsements.
-Brand Dbanj:This 28 years old music icon entered a multimillion dollars deal with virgin colors soft drinks as the brand ambassador of their product.”Dbanj is a typical representation of what we believe at virgin colors soft drink-excellence, and youth innovation vibrancy. These are the qualities that have played major roles in putting dbanj on the world map of music “ reiterated Michael gengeheimer-MD virgin colors soft drink. The likes of Stephanie okereke, tuface idibia,basketmouth,kate henshaw nuttal,stella damastus(the list is still growing) are also in the league of celebrities who have savored endorsements deals.
Everything is a brand .People are brands because, we all have a certain identity. Being a celebrity brand is all about creating a distinctive identity that makes you stand out from the crowd. Being a celebrity brand positions you as the head of ;your own company whose primary project is “YOU”. Michael Jordan was reportedly earning $69million a year even after he retired from basketball. Phil quartarao of Warner bros records made this statement during an interview he granted Forbes magazine: ‘Today’s real stars are the ones like Michael who can create an image about and beyond their medium.Micheal is not promoting a movie , he’s promoting an image. That’s what stardom is all about’
- Key lessons from celebrity brands
1 .Value+ brand recognition= success
You must build value into your brand and manage it thoughtfully, to keep your visibility high and image positive. Companies use these celebrities because of their run-away success in their various terrain. It is imperative for you to unleash your brand asset i.e a combination of your talents, skills, natural abilities, and unique attributes.
2.Celebrity brands rub off: When building your celebrity brand always strive to associate with other strong celebrity brands , who can add visibility and value to yours. That is the more reason why 9ice featured tuface idibia on his album.
3.Don,t be afraid to stretch your brand: If you build real value into your brand there won’t be fear over stretching it. Celebrity brands are always willing to .stretch for opportunities beyond their grasp. Stella damastus is not only an actress, but also a musician / compere,Julius agwu is not only a comedian, but also an actor ,musician/compere.I will conclude by quoting Albert Einstein’s sagacious statement:’Don,t be a man of success be a man of value .Call me right away for my life changing career coaching sessions!
Ajose kehinde is Nigeria’s youngest career coach/motivational speaker. He is a member of the coaching academy club u.k, and also a student of Lagos state university studying English. He is reachable at 08024212530 0r splendidkenny01@yahoo.com/motivationswithkehindeajose.blogspot.com
Wednesday, June 4, 2008
be a celebrity brand
BE A CELEBRITY BRAND!
“Being a celebrity expands your commercial possibilities”
-JERRY SEINFIELD
Celebrities are highly recognized high profile individuals whose name or brand has the ability to draw attention and add value to whatever it is associated with. Whether you are talking about products on the shelf, memorable events or celebrities in the tabloids , every wants to be a star. Because having a high profile is the best way to get your message across through all the clamor and clutter of the modern world. The father of product branding , David oglivy died in July 1999 at 88.A month later his company remade its corporate identity by adopting its handwritten signature as its official logo.
The biggest brand companies are willing to pay enormous amounts of money for brand name celebrity endorsements. Nike alone once had an annual budget of $300million just to pay celebrity brand athletes for endorsing its footwear. Back home in Nigeria, celebrity branding is fast coming to the mainstream as celebs are now used for product endorsements.
-Brand Dbanj:This 28 years old music icon entered a multimillion dollars deal with virgin colors soft drinks as the brand ambassador of their product.”Dbanj is a typical representation of what we believe at virgin colors soft drink-excellence, and youth innovation vibrancy. These are the qualities that have played major roles in putting dbanj on the world map of music “ reiterated Michael gengeheimer-MD virgin colors soft drink. The likes of Stephanie okereke, tuface idibia,basketmouth,kate henshaw nuttal,stella damastus(the list is still growing) are also in the league of celebrities who have savored endorsements deals.
Everything is a brand .People are brands because, we all have a certain identity. Being a celebrity brand is all about creating a distinctive identity that makes you stand out from the crowd. Being a celebrity brand positions you as the head of ;your own company whose primary project is “YOU”. Michael Jordan was reportedly earning $69million a year even after he retired from basketball. Phil quartarao of Warner bros records made this statement during an interview he granted Forbes magazine: ‘Today’s real stars are the ones like Michael who can create an image about and beyond their medium.Micheal is not promoting a movie , he’s promoting an image. That’s what stardom is all about’
- Key lessons from celebrity brands
1 .Value+ brand recognition= success
You must build value into your brand and manage it thoughtfully, to keep your visibility high and image positive. Companies use these celebrities because of their run-away success in their various terrain. It is imperative for you to unleash your brand asset i.e a combination of your talents, skills, natural abilities, and unique attributes.
2.Celebrity brands rub off: When building your celebrity brand always strive to associate with other strong celebrity brands , who can add visibility and value to yours. That is the more reason why 9ice featured tuface idibia on his album.
3.Don,t be afraid to stretch your brand: If you build real value into your brand there won’t be fear over stretching it. Celebrity brands are always willing to .stretch for opportunities beyond their grasp. Stella damastus is not only an actress, but also a musician / compere,Julius agwu is not only a comedian, but also an actor ,musician/compere.I will conclude by quoting Albert Einstein’s sagacious statement:’Don,t be a man of success be a man of value .Call me right away for my life changing career coaching sessions!
Ajose kehinde is Nigeria’s youngest career coach/motivational speaker. He is a member of the coaching academy club u.k, and also a student of Lagos state university studying English. He is reachable at 08024212530 0r splendidkenny01@yahoo.com/motivationswithkehindeajose.blogspot.com
“Being a celebrity expands your commercial possibilities”
-JERRY SEINFIELD
Celebrities are highly recognized high profile individuals whose name or brand has the ability to draw attention and add value to whatever it is associated with. Whether you are talking about products on the shelf, memorable events or celebrities in the tabloids , every wants to be a star. Because having a high profile is the best way to get your message across through all the clamor and clutter of the modern world. The father of product branding , David oglivy died in July 1999 at 88.A month later his company remade its corporate identity by adopting its handwritten signature as its official logo.
The biggest brand companies are willing to pay enormous amounts of money for brand name celebrity endorsements. Nike alone once had an annual budget of $300million just to pay celebrity brand athletes for endorsing its footwear. Back home in Nigeria, celebrity branding is fast coming to the mainstream as celebs are now used for product endorsements.
-Brand Dbanj:This 28 years old music icon entered a multimillion dollars deal with virgin colors soft drinks as the brand ambassador of their product.”Dbanj is a typical representation of what we believe at virgin colors soft drink-excellence, and youth innovation vibrancy. These are the qualities that have played major roles in putting dbanj on the world map of music “ reiterated Michael gengeheimer-MD virgin colors soft drink. The likes of Stephanie okereke, tuface idibia,basketmouth,kate henshaw nuttal,stella damastus(the list is still growing) are also in the league of celebrities who have savored endorsements deals.
Everything is a brand .People are brands because, we all have a certain identity. Being a celebrity brand is all about creating a distinctive identity that makes you stand out from the crowd. Being a celebrity brand positions you as the head of ;your own company whose primary project is “YOU”. Michael Jordan was reportedly earning $69million a year even after he retired from basketball. Phil quartarao of Warner bros records made this statement during an interview he granted Forbes magazine: ‘Today’s real stars are the ones like Michael who can create an image about and beyond their medium.Micheal is not promoting a movie , he’s promoting an image. That’s what stardom is all about’
- Key lessons from celebrity brands
1 .Value+ brand recognition= success
You must build value into your brand and manage it thoughtfully, to keep your visibility high and image positive. Companies use these celebrities because of their run-away success in their various terrain. It is imperative for you to unleash your brand asset i.e a combination of your talents, skills, natural abilities, and unique attributes.
2.Celebrity brands rub off: When building your celebrity brand always strive to associate with other strong celebrity brands , who can add visibility and value to yours. That is the more reason why 9ice featured tuface idibia on his album.
3.Don,t be afraid to stretch your brand: If you build real value into your brand there won’t be fear over stretching it. Celebrity brands are always willing to .stretch for opportunities beyond their grasp. Stella damastus is not only an actress, but also a musician / compere,Julius agwu is not only a comedian, but also an actor ,musician/compere.I will conclude by quoting Albert Einstein’s sagacious statement:’Don,t be a man of success be a man of value .Call me right away for my life changing career coaching sessions!
Ajose kehinde is Nigeria’s youngest career coach/motivational speaker. He is a member of the coaching academy club u.k, and also a student of Lagos state university studying English. He is reachable at 08024212530 0r splendidkenny01@yahoo.com/motivationswithkehindeajose.blogspot.com
BE A CELEBRITY BRAND!
“Being a celebrity expands your commercial possibilities”
-JERRY SEINFIELD
Celebrities are highly recognized high profile individuals whose name or brand has the ability to draw attention and add value to whatever it is associated with. Whether you are talking about products on the shelf, memorable events or celebrities in the tabloids , every wants to be a star. Because having a high profile is the best way to get your message across through all the clamor and clutter of the modern world. The father of product branding , David oglivy died in July 1999 at 88.A month later his company remade its corporate identity by adopting its handwritten signature as its official logo.
The biggest brand companies are willing to pay enormous amounts of money for brand name celebrity endorsements. Nike alone once had an annual budget of $300million just to pay celebrity brand athletes for endorsing its footwear. Back home in Nigeria, celebrity branding is fast coming to the mainstream as celebs are now used for product endorsements.
-Brand Dbanj:This 28 years old music icon entered a multimillion dollars deal with virgin colors soft drinks as the brand ambassador of their product.”Dbanj is a typical representation of what we believe at virgin colors soft drink-excellence, and youth innovation vibrancy. These are the qualities that have played major roles in putting dbanj on the world map of music “ reiterated Michael gengeheimer-MD virgin colors soft drink. The likes of Stephanie okereke, tuface idibia,basketmouth,kate henshaw nuttal,stella damastus(the list is still growing) are also in the league of celebrities who have savored endorsements deals.
Everything is a brand .People are brands because, we all have a certain identity. Being a celebrity brand is all about creating a distinctive identity that makes you stand out from the crowd. Being a celebrity brand positions you as the head of ;your own company whose primary project is “YOU”. Michael Jordan was reportedly earning $69million a year even after he retired from basketball. Phil quartarao of Warner bros records made this statement during an interview he granted Forbes magazine: ‘Today’s real stars are the ones like Michael who can create an image about and beyond their medium.Micheal is not promoting a movie , he’s promoting an image. That’s what stardom is all about’
- Key lessons from celebrity brands
1 .Value+ brand recognition= success
You must build value into your brand and manage it thoughtfully, to keep your visibility high and image positive. Companies use these celebrities because of their run-away success in their various terrain. It is imperative for you to unleash your brand asset i.e a combination of your talents, skills, natural abilities, and unique attributes.
2.Celebrity brands rub off: When building your celebrity brand always strive to associate with other strong celebrity brands , who can add visibility and value to yours. That is the more reason why 9ice featured tuface idibia on his album.
3.Don,t be afraid to stretch your brand: If you build real value into your brand there won’t be fear over stretching it. Celebrity brands are always willing to .stretch for opportunities beyond their grasp. Stella damastus is not only an actress, but also a musician / compere,Julius agwu is not only a comedian, but also an actor ,musician/compere.I will conclude by quoting Albert Einstein’s sagacious statement:’Don,t be a man of success be a man of value .Call me right away for my life changing career coaching sessions!
Ajose kehinde is Nigeria’s youngest career coach/motivational speaker. He is a member of the coaching academy club u.k, and also a student of Lagos state university studying English. He is reachable at 08024212530 0r splendidkenny01@yahoo.com/motivationswithkehindeajose.blogspot.com
“Being a celebrity expands your commercial possibilities”
-JERRY SEINFIELD
Celebrities are highly recognized high profile individuals whose name or brand has the ability to draw attention and add value to whatever it is associated with. Whether you are talking about products on the shelf, memorable events or celebrities in the tabloids , every wants to be a star. Because having a high profile is the best way to get your message across through all the clamor and clutter of the modern world. The father of product branding , David oglivy died in July 1999 at 88.A month later his company remade its corporate identity by adopting its handwritten signature as its official logo.
The biggest brand companies are willing to pay enormous amounts of money for brand name celebrity endorsements. Nike alone once had an annual budget of $300million just to pay celebrity brand athletes for endorsing its footwear. Back home in Nigeria, celebrity branding is fast coming to the mainstream as celebs are now used for product endorsements.
-Brand Dbanj:This 28 years old music icon entered a multimillion dollars deal with virgin colors soft drinks as the brand ambassador of their product.”Dbanj is a typical representation of what we believe at virgin colors soft drink-excellence, and youth innovation vibrancy. These are the qualities that have played major roles in putting dbanj on the world map of music “ reiterated Michael gengeheimer-MD virgin colors soft drink. The likes of Stephanie okereke, tuface idibia,basketmouth,kate henshaw nuttal,stella damastus(the list is still growing) are also in the league of celebrities who have savored endorsements deals.
Everything is a brand .People are brands because, we all have a certain identity. Being a celebrity brand is all about creating a distinctive identity that makes you stand out from the crowd. Being a celebrity brand positions you as the head of ;your own company whose primary project is “YOU”. Michael Jordan was reportedly earning $69million a year even after he retired from basketball. Phil quartarao of Warner bros records made this statement during an interview he granted Forbes magazine: ‘Today’s real stars are the ones like Michael who can create an image about and beyond their medium.Micheal is not promoting a movie , he’s promoting an image. That’s what stardom is all about’
- Key lessons from celebrity brands
1 .Value+ brand recognition= success
You must build value into your brand and manage it thoughtfully, to keep your visibility high and image positive. Companies use these celebrities because of their run-away success in their various terrain. It is imperative for you to unleash your brand asset i.e a combination of your talents, skills, natural abilities, and unique attributes.
2.Celebrity brands rub off: When building your celebrity brand always strive to associate with other strong celebrity brands , who can add visibility and value to yours. That is the more reason why 9ice featured tuface idibia on his album.
3.Don,t be afraid to stretch your brand: If you build real value into your brand there won’t be fear over stretching it. Celebrity brands are always willing to .stretch for opportunities beyond their grasp. Stella damastus is not only an actress, but also a musician / compere,Julius agwu is not only a comedian, but also an actor ,musician/compere.I will conclude by quoting Albert Einstein’s sagacious statement:’Don,t be a man of success be a man of value .Call me right away for my life changing career coaching sessions!
Ajose kehinde is Nigeria’s youngest career coach/motivational speaker. He is a member of the coaching academy club u.k, and also a student of Lagos state university studying English. He is reachable at 08024212530 0r splendidkenny01@yahoo.com/motivationswithkehindeajose.blogspot.com
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